After 29 years in MainPlace Mall in Santa Ana, CA, Nordstrom has announced it will be closing its doors for good on March 17. The company reports that the store’s performance was a factor in this decision. Nordstrom plans to invest in other Southern California locations, such as a remodel to the South Coast Plaza store to include additional luxury brands. Two other new locations are opening in Century City and La Jolla.

The Santa Ana closure will affect the placement of 195 regular employees. Nordstrom has stated its 18 nearby locations will have positions available for interested employees, and those who do not find placement will be given separation packages.

The store closure is seen as a strategic move by Nordstrom, whose stores traditionally do well in Southern California. With the planned expansion and the 18 nearby locations, Nordstrom will not be losing its ranking amongst department stores

Nordstrom continues to feature a variety of styles and departments for men, women and children. Its departments range from modern, to active, to business casual, with most items at a high price point. Nordstrom’s carefully curated styles and sleek interior design have allowed it to remain at the top of its game. Though the Santa Ana store is closing, it does not appear that we will be seeing any less of Nordstrom in the future. 

The MainPlace Mall has encountered quite a few changes in the past few years. New restaurants, a 24-Hour Fitness and a bowling alley have replaced Macy’s Home and Macy’s Men’s and the Gap, along with other dwindling retailers. With all of the changes, Nordstrom may have seen its future in the mall, and made the choice to exit before things got too ugly.