SHOPX Allows Easy Access To Web3 For Online Merchants

SHOPX, a startup that empowers businesses to create branded e-commerce NFTs that drive sales and customer interaction, has launched a suite of tools to assist businesses in developing their Web3 marketing strategy.

The SHOPX product suite was created to let merchants make use of distributed ledger technology without having to invest additional funds or hire large development teams.

These technologies address a variety of difficulties that have arisen as a result of centralized big tech in the commerce area, such as rising marketing expenses, a loss of brand control due to product fraud and unlicensed resellers, and a bad overall customer service experience.

SHOPX users can interact with the services much like any other popular e-commerce site on the market today, but with lower fees and no middlemen.

Why SHOPX Is Needed

A paradigm shift is already underway with Web3 technologies. Still, online merchants and eCommerce brands have no way to easily interact with blockchain technologies. This is what SHOPX provides with its NFT-As-A-Service model, which has a host of benefits and no real downsides.

Starting with the Shopify app, SHOPX Labs will provide integrations to most major e-commerce platforms, and will soon extend to Bigcommerce, WooCommerce, Magento, and other leading solutions in the sector.

Most brands haven't even begun to grasp that Web3 needs to be a part of their marketing plan. However, by establishing SHOPX as their default e-commerce utility, they will be armed with the tools they need to stay competitive for the foreseeable future.

The SHOPX Product Suite

SHOPX has various products for the different styles and requirements of online businesses. The three main products are:

MintX - Allows brands to tokenize their inventories as NFTs, permitting them to be connected to Web3 technology. These e-commerce NFTs (eNFTs) serve as proof of ownership, allowing customers to show ownership history and businesses to manage transaction data for the duration of the life of the product.

ReserveX - Provides a built-in storefront for retailers to generate branded NFTs to sell to customers. This allows companies to establish more dynamic loyalty programs, giving customers unique access to places, events, and product drops while prohibiting bots and resellers from acquiring merchandise.

CommerceX - Connects the whole worldwide inventory of eNFTs to a network of active affiliates in the SHOPX ecosystem, eliminating the need for third parties and preventing the spread of affiliate marketing fraud.

Major Benefits Of Bridging Blockchain And eCommerce

SHOPX does not merely allow you to track your inventory and reduce costs (though these are both useful). It creates an entirely new paradigm with how merchants interact with customers, as products can take the form of NFTs.

By creating a better relationship with customers, it will increase customer retention (and retaining customers is far more cost-effective than attaining new ones). At the same time, it will reduce customer acquisition costs in the first place.

So, if you’re an online business owner looking for a way to gain access to the new world of cryptocurrencies and NFTs, SHOPX has a series of protocols that can give you the flexibility to interact with your customers in a new way. At the same time, it gives you stability and control over your inventory.

Never before have companies had the capability of accessing Web3 through the click of a button.

But they do now, thanks to SHOPX.

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